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Display Network Advertising
Carefully crafted Display Advertising achieves the coveted double-whammy of the marketing world:
It builds brand exposure & recognition long-term while attracting customers in the short term.
In recent years, the technologies surrounding display advertising have improved dramatically. Gone are the days of banner ads as the only option. From engaging animated ads to dynamic remarketing ads that show different products to each unique customer, our graphic artists and developers can showcase your business in myriad attractive ways.
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Display Ad Types & Samples
Animated Banner Ads
Animated banners fill the space between static banner ads and video ads. Animated ads are ideal for when movement is required but a video ad is impractical, or for when multiple frames of info need to be shown in a limited space. Of course, a simpler reason is that animated ads are great at generating interest.
Responsive Display Ads
Responsive display ads were introduced by Google in 2016, and ClickSynaptic quickly mastered the art and science of their writing and placement. The ads are "responsive" in that they morph to suit the size and style of whichever website they're displayed on. In essence, they're shape-shifting ads, which sometimes appear as image ads, sometimes as text ads, and other times as native advertising. These types of ads aren't necessarily quite as stylish as a well-designed banner ad... but they more than compensate for this by being extremely flexible and by having extraordinary reach.
What About Remarketing?
Remarketing (sometimes called "retargeting") is exactly what it sounds like: re-marketing. In other words, "marketing again". Nearly any type of ad can be used as a remarketing ad — static banners, animated ads, responsive ads, videos, even regular text ads — so long as it's being shown to potential customers you've marketed to in the past (usually, individuals who've visited your website). You've likely seen these ads yourself, the ones that seem to "follow" you around the web.
But there's a trick to implementing them successfully (actually, there are a few): Since you're essentially asking for a second chance (in re-marketing to the same individuals), you should offer something new the second time around — a new message, a new offer, perhaps a deal-sweetener... and maybe even send them to a different page on your website (or to a different standalone landing page).
Not only can we design and run enticing remarketing campaigns, we can also assist with the strategic planning and presentation of that second offer, that deal-sweetener.
Dynamic Remarketing Ads
What's better than re-showing your offer to potential customers (i.e., regular remarketing)? Re-showing them the exact product(s) they viewed on your website. If you've ever shopped on Amazon and left something unpurchased in your cart, you know how this works, as images of that product (and similar others you may be interested in) follow you around the web.
ClickSynaptic runs terrifically efficient and profitable dynamic remarketing campaigns on behalf of our retail clients, including franchises, whose websites include product or inventory pages. Don't have all of your products listed on your website? No problem. Your advisor can help you build an offline database to use with dynamic remarketing. Proprietary inventory database integration and scraping tools alongside top-shelf design capabilities allow us to produce retail remarketing campaigns with the highest possible ROI.
